The Confident Marketing Intensive
FOR PHOTOGRAPHERS & CREATIVE BUSINESS OWNERS
Grow Your Business And Book Consistent Clients With A Marketing Strategy That Feels Good And Works For You.
Marketing your creative business shouldn’t feel overwhelming, exhausting, or like you’re constantly second-guessing yourself.
If you’re tired of posting on social media without seeing the results you want, are unsure how to talk about your services in a way that attracts the right clients, or struggling to market consistently, this programme is for you.
Over twelve weeks, we’ll create a clear, simple marketing strategy that aligns with who you are, feels natural to implement, and actually gets results.
Imagine A Business Where...
🌟 You wake up knowing exactly what to focus on in your marketing – no more second-guessing yourself or hopping from one idea to the other.
🌟 You know exactly what to say and where to say it – so marketing feels easy and natural.
🌟 Selling feels easy because your clients see the value in what you do before they contact you.
🌟 You market with confidence without the fear of being ‘salesy’ or worrying what others think.
🌟 Your marketing strategy fits into your life, allowing you to grow your business without burning out.
This is exactly what we’ll create together inside the Confident Marketing Intensive.
What is the Confident Marketing Intensive?
This 12-week, 1:1 coaching programme is designed to help you build a clear, simple marketing strategy that works with your strengths, feels natural to implement, and makes you the obvious choice for your dream clients.
We’ll focus on clarifying your message, refining your strategy, and making marketing feel easier and more effective – so you can attract the right clients and book more work without all the stress or constant doubt.
This isn’t about following trends or forcing yourself into a marketing strategy that feels awkward. It’s about creating a marketing plan that fits your strengths, style, and goals – so that marketing your business feels easier and brings in consistent bookings.
Who Is This For?
The Confident Marketing Intensive is for you if:
✔️ You feel invisible and want to attract the right clients – without shouting louder or chasing trends.
✔️ You struggle with marketing consistency because you’re not sure whether you’re doing the right things.
✔️ Selling feels awkward, and you’d love a way to market your services that feels easy and aligned.
✔️ You want a real plan for booking more clients – one that actually works for you and doesn’t take over your life.
"Clare helped me truly understand my business, my goals and what I needed to do to get to where I want to be."
What You’ll Achieve
✅ Clarity – No more procrastinating or second-guessing your ideas. You’ll know exactly what to focus on to book more clients, what to say, and where to say it.
✅ Confidence – Marketing will feel easier and more natural, helping you get visible with self-belief and ease.
✅ Consistency – You’ll have a simple, sustainable marketing plan that brings in clients – without burning you out.
✅ Clients – A strategy designed to turn interest into paying clients.
What’s Included?
This is a high-touch, personalised coaching programme where we work closely together to redesign or refine your marketing, and give you the tools to implement it with confidence. Here’s what’s included:
1:1 Coaching & Strategy
- Six private coaching calls (held fortnightly) – Together, we’ll clarify your goals, refine your marketing, and create a strategy that works for you.
- Customised Marketing Plan – A clear, structured plan based on your business goals, and ideal clients – so you always know what to focus on.
- Personalised Feedback – I’ll review your marketing materials, from social media posts to your website copy, to help you communicate your value with confidence.
Ongoing Support & Resources
- Twelve weeks of voice note & email support (Mondays and Thursdays during Office Hours) – Get my guidance and feedback in real time as you implement your strategy.
- Pre-Programme Clarity Workbook – To jumpstart your progress, you’ll complete this before we begin, so we can hit the ground running.
"I would highly recommend working with Clare if, like me, you are a business owner who feels stuck or is struggling and needs clarity and support to move forward"
What We’ll Cover
Marketing isn’t just about visibility – it’s about creating certainty in your potential clients so that working with you feels like an easy ‘yes.’
That’s why we’ll focus on both practical strategy and mindset – so that by the end of the programme, you’ll not only know exactly what to do, but you’ll also feel fully confident in showing up and making it happen.
The programme is completely tailored to your business, and over the course of 6 weeks we’ll work through these stages:
Stage 1: Clarity & Positioning – Laying Strong Foundations
Before we build your marketing strategy, we need to make sure your business is set up for success. In this first stage you’ll:
- Get clear on your goals, strengths, and vision, so your marketing aligns with what you actually want.
- Understand the client journey and how people buy so that your marketing works with real buying behaviour.
- Identify the gaps between where you are now and where you want to be, so you focus on what will make the biggest impact.
By the end of this stage, you’ll have:
✅ Clarity on your unique business goals and what success looks like for you.
✅ A big-picture strategy that makes sure that every part of your marketing makes sense.
Stage 2: Master Your Messaging and Communicate with Confidence
Your dream clients need to instantly understand why you’re the right choice for them. In this stage, you’ll:
- Define your unique positioning so you stand out effortlessly.
- Learn how to talk about your business in a way that connects and compels, rather than just informs.
- Strengthen your mindset around self-promotion so that marketing feels easy, rather than uncomfortable.
By the end of this stage, you’ll have:
✅ A clear, compelling way to talk about your work – on your website, social media, and in conversations.
✅ Confidence in communicating your value without feeling awkward or pushy.
Stage 3: Building Your Client Journey and Making You the Obvious Choice
Now that we’ve laid the foundations, it’s time to build a seamless client journey. So that when the right people find you, they instantly know they’re in the right place.
This stage is the longest part of the programme and is tailored to your business. In this stage you’ll typically focus on:
- Your Website: Your website should be a 24/7 sales tool that turns visitors into bookings. We’ll refine your content, structure, and messaging so that it guides potential clients effortlessly towards saying ‘yes.’
- Content & Visibility: Choose the right marketing channels for your strengths and business goals, so you can show up consistently without burning out.
- Feel-Good Selling: Learn how to talk about your services in a way that feels natural and compelling – so that clients want to work with you before they even inquire.
By the end of this stage, you’ll have:
✅ A website that works for you, guiding potential clients towards booking.
✅ A visibility plan that feels sustainable – so marketing doesn’t take over your life.
✅ Confidence that you can sell your services with ease, without feeling pushy.
Stage 4: Simple Systems & Sustainability – Keeping the Momentum Going
Success isn’t about what you do once – it’s about what you do consistently. In this stage you’ll:
- Create simple, repeatable marketing systems so you always know what to focus on.
- Learn how to build habits that make consistency feel easy – so you can stay visible without working 24/7.
- Develop an action plan to keep your momentum going beyond the programme.
By the end of this stage, you’ll have:
✅ A repeatable, sustainable system for attracting and booking clients.
✅ A long-term strategy so that marketing never feels like a struggle again.
Ready To Get Started?
The Confident Marketing Intensive costs £1295.
It can be paid in full when you sign up or in three monthly instalments of £432.
This investment includes:
- Six, fortnightly 1:1 coaching sessions
- Personalised marketing strategy & feedback
- Twelve weeks of voice note & email support (Monday and Thursday in office hours)
- Pre-programme clarity workbook
This isn’t about generic marketing advice or one-size-fits-all strategies. It’s about creating a marketing plan that fits your strengths, aligns with your business, and brings in clients consistently.
Interested but not ready to get in touch? Click here to download my free guide to selling with confidence instead.
"I’m able to better filter through all my ideas and just focus on the ones that will help me achieve my goals which has made me feel happier and calmer."
Why Work With Me?
Hi, I’m Clare. I’m a business coach and mentor, but I’m also a working photographer and business owner, just like you.
I know what it’s like to try every marketing tip out there, only to feel stuck, unsure, and invisible online. But I also know that when you have a marketing strategy that fits who you are and how you work, everything changes.
With almost ten years running my own successful photography studio and an ICF coaching certification, I blend real-world business experience, positive psychology, and strategic coaching to help you build confidence, get clear on your marketing, and start seeing results.
I believe that success comes from consistency, alignment, and playing to your strengths – not from following trends or forcing yourself into a marketing strategy that doesn’t fit.
If you’re ready to market with confidence and book more clients in a way that feels natural, I’d love to help you.
Frequently Asked Questions
I’m an experienced photographer and ICF certified coach who has built a successful photography business from scratch. I understand the challenges you’re facing first hand. I’ve learned how to overcome them myself, and helped other photographers to do the same. I have training in coaching and positive psychology and help you develop both the strategy and mindset to succeed.
If you’re feeling like you’re winging it, unsure where your next client is coming from, or stuck in a cycle of doubting yourself, this kind of support can help you to get unstuck and move forward with more belief and confidence.
Working with me as your mentor means having someone in your corner to help you focus on what matters, shift the mindset blocks that are holding you back, and build a business that’s sustainable in the long term.
If you’re ready to stop doing this on your own and start building the business you really want, this mentoring is for you.
Yes – this isn’t another generic course. It’s personalised coaching designed around you.
We’ll work together to identify what’s really holding you back, and create a clear, tailored plan that helps you move forward.
If you’ve already learned lots but still aren’t seeing the results you want, it’s usually not a lack of information – it’s a lack of clarity, strategy, or confidence. That’s exactly what we’ll work on.
Yes – but it very much depends on the challenges we’re working on. If your challenge is more strategy focussed, you may find that working on your messaging or website is needed between calls. If you’re working on a belief or mindset block, I may give you exercises or tools to work through between calls. Perhaps you will just need time to think about what we’ve discussed.
Coaching is very personal, and so the next steps will be personal to you.
I work with photographers across a range of niches, from newborn and family photographers to personal brand and interior photographers. What they have in common is a desire to build a sustainable business that supports their life, not one that runs them into the ground.
If you’re ready to build a business that serves your ideal clients, and brings in consistent income, you’re in the right place.
Not at all. Many of my clients are still juggling other jobs or responsibilities while growing their photography business. We’ll create a plan that fits around your current commitments, while helping you move towards more consistency and freedom – whatever that looks like for you.
If you feel ready to invest in coaching, the next step is to complete the application form below and tell me a little about you and your business.
I’ll review your application and, if it feels like a good fit, I’ll be in touch to arrange a call. This gives us both the chance to make sure the programme is right for you and to answer any questions you may have before moving forward.
All sessions are delivered via Zoom, so we can work together no matter where you are.
We’ll agree to a regular slot that works for both of us.
Book An Introductory Call
If you feel ready to invest in coaching, the next step is to book an introductory call. This call is a chance to clarity on what you want and need, and how I can support you. It’s also an opportunity for you to ask any questions so you can make an informed decision about whether working with me is the right choice for you.