Welcome back to the latest in my series of brand stories. One of the things I love about my work is that I get to follow a family’s journey through different shoots. I first met Kristy when she and her husband brought their gorgeous newborn baby boy to a newborn session. Fast forward a few months and Kristy was preparing to set up her own business as a nutritional therapist.
When Kristy contacted me about taking her headshots she already had two lovely locations in mind – her home, and a beautiful walled garden in Brockwell Park. These were both perfect locations for the shoot, and the walled garden is just stunning – definitely worth a visit if you are in the area.
I’ve been so amazed with how quickly Kristy has got her business up and running with a young baby at home, and I knew her story would be interesting to lots of other mums who are starting a business, or considering it. Over to Kristy to tell you more about her journey so far…
Tell us a little about you and your family life
I live with my husband and our baby boy (born in March 2017) in Herne Hill, South East London. I love socialising, being active and spending my time outdoors with my family but enjoy the comforts and culture of city life. I’m naturally an organised person but since having our son, I’ve had to let go of my need to organise quite a bit.
I’d love to know more about your business. What do you do?
I’m a nutritional therapist specialising in nutrition for women in pregnancy, postpartum and beyond and their families to support long-term health and wellness. I use evidence-based nutritional research and the Functional Medicine framework to inform nutritional advice and create bespoke plans . The Functional Medicine framework works by studying the underlying causes of symptoms and recognising that the body’s systems work in synergy rather than in isolation. Sometimes, I recommend diagnostic testing, such as food intolerance testing, gut microbiome analysis, hormonal profile and/or DNA analysis.
I offer one-to-one consultations, group workshops and speak at corporate events.
What inspired you to start your business?
During my former career as a solicitor, working long and irregular hours and juggling a social life and trying to squeeze in some gym time, I struggled with my energy levels and didn’t feel myself despite eating ‘healthily’. Gradually, I started to understand the importance of nutrition for my physical and mental wellbeing. By improving my nutrition, I felt more energised and more how I used to feel. This motivated me to change career and after three years of study I qualified as a Nutritional Therapist. I had my son just before I qualified. It would have been the easy option to go back after maternity leave to a secure job with a boss and colleagues I adored, but it wasn’t what I wanted to do in my heart of hearts. Having come from a family who run their own businesses, I’ve always wanted to run my own and having my son has given me the push I needed to make it a reality.
I’ve been really impressed at how quickly you got your business off the ground whilst raising a young baby. What tips do you have for any other new mums wanting to start their own business?
Don’t be afraid of letting go of security, be open and honest with yourself and make a plan. I gave myself self-imposed deadlines to get things done and used diary reminders to keep me on track. Be realistic with how much time you want to commit and stick to it, I set myself aside an hour each day during the week to focus on business work and this made me much more productive. Housework can wait. While starting your own business may seem a lonely venture, there are loads of support groups for people in the same position as you and I have found this invaluable.
What made you decide to have professional photos taken for your business?
As what my business is selling is my services, I believe it is really important that people can see who you are. It don’t think it looks very professional for a profile picture to be you at a wedding or a grainy iPhone picture (which is essentially all I had) . I wanted to sell me as part of my brand, for people to see who I am and reflect my personality in a professional way through a professional photos.
What was important to you in choosing a photographer to take your photographs?
I was very anti anything corporate or staged, I wanted my photographer to get my business and my brand – I am appealing to women and children so I wanted someone who understood my target market and could reflect the ‘real’ me in a professional manner. I saw your work and it was exactly the right fit for what I had in mind.
How do you plan to use the photos from our session?
I will be using my professional photographs for my business, LinkedIn profile, magazine articles and on social media to present who I am.
Thanks Kristy for taking time out to tell us more about your business. Where can readers find you if they want to know more?
For more information on nutritional therapy, workshops an consultations please visit www.kcnutrition.co.uk